Meliuz, a Brazilian fintech, plans to establish Bitcoin as a primary strategic asset in its treasury, seeking shareholder approval on May 6. The company’s core business will remain unchanged, but it aims to generate operational cash to support Bitcoin acquisitions. Following the announcement, Meliuz shares surged over 14% and recorded a total increase of 27% over five days. In March, Meliuz invested $4.1 million in Bitcoin, marking its first purchase in this digital asset.
Brazilian fintech Meliuz has announced plans to enhance its Bitcoin (BTC) holdings, aiming to designate the cryptocurrency as a vital asset on the company’s balance sheet. In a statement translated from Portuguese on April 14, Meliuz indicated that this proposal will be presented to shareholders at a meeting on May 6. The firm asserts that while its core operations will remain stable, acquiring Bitcoin in alignment with operational cash generation is central to its strategy.
Should shareholders approve the initiative, Bitcoin is set to become the firm’s primary treasury asset. Additionally, Meliuz plans to implement strategies to increase Bitcoin holdings for shareholders, which may include generating cash from operations and exploring various financial transactions. Shareholders opposed to this new direction can request reimbursement if they held shares prior to April 14.
Following the announcement of its Bitcoin strategy, Meliuz’s stock experienced a significant spike, increasing over 14% from 3.28 Brazilian reals ($0.56) to 3.76 Brazilian reals ($0.64) in a single trading session. Over the course of five days, the share price rose by more than 27%, reaching 3.85 Brazilian reals ($0.65).
In March, Meliuz made its inaugural Bitcoin investment after its board authorised the allocation of up to 10% of the company’s cash towards this purpose, resulting in the acquisition of 45 BTC valued at approximately $4.1 million. Notably, the overall amount of Bitcoin on the balance sheets of publicly traded companies grew by 16.1% during the first quarter of 2025, with firms purchasing around 95,431 Bitcoin, which brought total holdings to approximately 688,000 BTC. Meliuz is one of 12 companies that began incorporating Bitcoin into their fiscal strategies in Q1 2025, alongside others like the content platform Rumble. Furthermore, Michael Saylor’s asset management firm, Strategy, has continued its acquisition trajectory, recently purchasing 3,459 Bitcoin for $285.5 million on April 14.
