MEXC Report Highlights Airdrops Driving New User Registrations in Crypto

MEXC’s report reveals that airdrop campaigns account for about 35% of new user registrations during peak months. Key findings include user retention rates of 76%, with significant activity in the CIS region. Airdrops are seen evolving into a financial inclusion mechanism, attracting users through gamification and mobile platforms, particularly in areas with low banking access, thus fostering increased cryptocurrency adoption.

A recent report by MEXC, a prominent global cryptocurrency exchange, has revealed that airdrop campaigns are responsible for approximately one-third of new user registrations during peak months, demonstrating their effectiveness as a marketing tool. Additionally, the report outlines ongoing structural changes in the cryptocurrency industry across various regions, alongside fluctuations in user motivation.

Key insights from the report indicate that airdrops can drive user acquisition rates up to 35% in certain months. This effectiveness is influenced by user behaviour shaped by deeper mobile penetration and the introduction of gamification in campaigns. Remarkably, 76% of users who register through airdrops remain active on the platform, with 18% engaging in active trading and 58% trading occasionally.

The report identifies the CIS region as the most engaged demographic, comprising 67% of participants, with Southeast Asia and South Asia following at 51% and 32%, respectively. This migration towards airdrop participation suggests financial inclusion is evolving, with airdrops not only functioning as marketing instruments but also as gateways to economic participation in financial systems.

MEXC’s analysis indicates a shift in participation demographics; previously, users from regions with low banking access dominated airdrop involvement. However, newer channels such as gamified mobile taps and interactive games like Hamster Kombat are attracting users unfamiliar with cryptocurrencies. These channels have led to significant engagement from over 70 million users.

Notably, among users receiving airdrop tokens, 18% showcased sustained trading activity, while 58% traded sporadically, and 24% withdrew without further engagement. Active traders displayed impressive daily trading volumes averaging over $58,000, with some reaching as high as $31 million. Regional data reveals that areas with scarce banking access, such as the CIS, Vietnam, and the Philippines, are witnessing substantial increases in cryptocurrency adoption.

This financial exclusion fosters cryptocurrencies as viable payment alternatives, both domestically and internationally. Countries like Pakistan and the Philippines are recognised for leading the charge in utilising airdropped tokens for transactional purposes.

Ultimately, the MEXC report underscores the pivotal role of airdrops in the shifting crypto landscape, evolving from mere promotional tactics to essential elements driving user engagement. The capacity to secure 35% of new user registrations through airdrop campaigns in regions such as CIS and Asia highlights its strategic significance for the growth and maturity of the cryptocurrency sector.