Trump Media, Crypto.com, and Yorkville America Digital have finalised a partnership to launch exchange-traded funds (ETFs) under the Truth.Fi brand. This partnership aims to promote American digital assets and will offer international access. The funds are expected to launch later this year, subject to regulatory approval, and will be complemented by Separately Managed Accounts (SMAs), utilising TMTG’s financial reserves.
On April 22, 2025, Trump Media and Technology Group Corp. (TMTG) announced a partnership with Crypto.com and Yorkville America Digital to launch a series of exchange-traded funds (ETFs) through the Truth.Fi brand. This binding agreement follows an earlier non-binding agreement from March, with legal guidance provided by Davis Polk & Wardwell LLP.
The ETFs will feature a focus on American-based digital assets and securities, covering various industries like energy. Pending regulatory approval, the funds aim for a later-year launch, offering international access through platforms like Crypto.com’s Foris Capital US LLC.
TMTG CEO Devin Nunes highlighted the partnership’s importance in expanding TMTG’s presence in financial services and digital assets. Crypto.com’s CEO Kris Marszalek emphasised the partnership’s potential for global distribution, while Yorkville America Digital’s Troy Rillo viewed this as a significant step toward essential investments.
Additionally, the ETFs will be introduced alongside Truth.Fi Separately Managed Accounts (SMAs), utilizing TMTG’s cash reserves and a planned allocation of up to $250 million custodised by Charles Schwab. This strategy aims to blend digital and traditional asset investment.
TMTG’s mission focuses on combating perceived censorship by Big Tech through platforms like Truth Social and Truth+. Crypto.com, having a significant customer base, champions cryptocurrency adoption, while Yorkville America Digital offers tailored digital asset investment products.
