MEXC’s report reveals that airdrop campaigns significantly boost new user registrations, accounting for up to 35% during key months. The analysis highlights shifts in audience engagement driven by mobile technology and gamification, with 76% of airdrop users remaining active on the platform. The CIS region leads in airdrop participation, followed by Southeast Asia and South Asia, thereby fostering financial inclusion and showcasing airdrops as vital marketing tools in crypto.
A recent report from MEXC, a prominent global cryptocurrency exchange, demonstrates that airdrop campaigns contribute significantly to new user registrations, accounting for nearly one-third during peak months. This reveals the efficacy of airdrops as a strategic marketing tool for crypto projects aiming to enhance audience engagement.
Key insights from the report indicate that airdrop-driven user acquisition rates can reach up to 35% in specific periods. User dynamics are shaping the success of these initiatives, driven by increased mobile device usage and innovative gamification elements. Notably, 76% of individuals who register via airdrops continue using the platform, with 18% becoming active traders and 58% engaging in occasional trading activities.
The CIS region shows the highest involvement at 67%, followed by Southeast Asia at 51%, and South Asia at 32%. This trend highlights airdrops as tools for advancing financial inclusion, marking their evolution from mere marketing strategies to vital engagement instruments.
MEXC’s analysis indicates a shifting demographic among airdrop participants. Initially dominated by regions with limited banking services, the recent research reveals that new onboarding channels are emerging. Gamified experiences and Tap-to-Earn models, particularly within mobile Telegram channels, have become significant sources for attracting novice users. Successful examples like Hamster Kombat have engaged over 70 million participants.
Further examination shows that users receiving initial airdrop tokens display varied engagement levels, with 18% becoming active traders, 58% trading occasionally, and 24% withdrawing their funds without further activity. Active traders average a daily trading volume exceeding $58,000, with top performers reaching up to $31 million.
Geographically, the CIS region leads with 67% participation, followed by Southeast Asia at 51% and South Asia at 32%, reflecting a correlation with limited banking accessibility and increasing internet access in rural areas. This positions cryptocurrencies as viable alternatives for payment in these nations, with significant withdrawal activity observed in Pakistan and the Philippines.
MEXC’s report underscores airdrops’ transformative role within the crypto landscape, highlighting their ability to generate 35% new user registrations in regions like CIS and Asia. This development underscores the necessity of leveraging such marketing strategies for the growth and maturity of the cryptocurrency industry.
About MEXC: Founded in 2018, MEXC aims to provide an accessible route to cryptocurrency, serving over 36 million users in more than 170 countries. Renowned for its extensive range of trending tokens, frequent airdrop opportunities, and competitive trading fees, MEXC’s platform is crafted to facilitate both newcomers and seasoned investors in accessing digital assets securely and efficiently. MEXC’s focus lies on innovation and simplicity to enhance user experience.
For further information, please visit MEXC’s official website or follow them on social media platforms. Inquiries can be directed to MEXC PR Manager Lucia Hu at [email protected].
