Trump Media Group has signed an agreement with Crypto.com to launch American-focused ETFs comprising digital assets and securities. The funds will be launched via Truth.Fi in 2025, pending regulatory approval. Trump Media will invest cash reserves into the ETFs, supported by legal advice from Davis Polk. The initiative is part of their broader financial strategy, amidst rising institutional interest in Bitcoin ETFs.
Trump Media and Technology Group has entered into a binding agreement with Crypto.com and Yorkville America Digital to create exchange-traded funds (ETFs) focused on American-made products. This announcement was made on April 22, highlighting the intention to include both digital assets and traditional securities across various industries, particularly energy.
The newly formed ETFs will be launched through Trump Media’s Truth.Fi, a brand associated with decentralized finance, and will be accessible via Crypto.com’s broker-dealer, Foris Capital. The expected launch date is set for later in 2025, pending necessary regulatory approvals.
Additionally, Trump Media intends to invest part of its cash reserves into these ETFs, which will complement a series of Truth.Fi Separately Managed Accounts. Legal guidance for this initiative will be provided by Davis Polk, a US law firm, ensuring compliance and strategic development.
This venture reflects Trump Media’s broader strategy in financial services and fintech, utilising approximately $250 million in funds managed by Charles Schwab, following a partnership established in January. This arrangement succeeds their earlier non-binding agreement signed with Crypto.com in March.
The Trump family has also been active in crypto-related initiatives, including the launch of World Liberty Financial, a crypto platform with its own token and a forthcoming stablecoin concept. Additionally, Eric Trump and Donald Trump Jr. are involved in a crypto mining venture named American Bitcoin.
Market trends indicate a rebound for spot Bitcoin ETFs, with institutional investors returning interest through over $1 billion in inflows this week amidst recovering crypto markets. This recovery contrasts with previous weeks of outflows during market downturns, attributed partially to escalating trade war concerns initiated by President Trump.
In response to the partnership announcement, Crypto.com’s token, Cronos (CRO), experienced a 12% increase, achieving a value of $0.09, although it remains significantly lower—by 90%—compared to its peak value in 2021, just shy of one dollar.
