Mercari has introduced XRP trading on its Mercoin app, enabling purchases through various methods, including account balances and bank transfers. The launch follows Ethereum trading and demonstrates the platform’s appeal, especially to new investors. Plans for XRP-focused events and campaigns alongside diversification into telecom indicate Mercari’s expanding ambitions in the crypto space.
Mercari, the prominent e-commerce platform in Japan, has made waves with the recent launch of XRP trading on its Mercoin crypto exchange app. This feature, which went live on April 24, offers users various options for buying XRP—such as utilising their account balances, Mercari points, or making bank transfers. Starting a wallet is incredibly accessible too, requiring a minimum deposit as low as 1 yen, that’s just 0.007 USD.
This development follows closely on the heels of Ethereum trading being added to the platform, just less than a year ago. The company launched BTC trading services back in March 2023. It’s notable that, as of December 2024, over 3 million users were actively trading on Mercoin. Mercari proudly claims to lead Japan’s domestic crypto exchange scene when it comes to new wallet openings.
With a monthly user base exceeding 23 million, Mercari appears to be capitalising on consumer interest around crypto. They’ve indicated that exciting XRP-themed events and campaigns are in the pipeline, aimed at introducing more people to the digital currency. Their press release suggests further efforts to advance XRP adoption are on the horizon, which could shape the market dynamics.
The statistics are telling; about 90% of those using Mercoin are new to crypto, which shows the platform’s strong appeal to novices. Mercoin previously ran a successful invitation-based campaign that rewarded participants with 200 yen in BTC for each new user, featuring no limits on referrals. Clearly, they know how to attract attention.
Mercari’s push into XRP ties into its broader business strategy, which includes aspirations to dive into the mobile telecom sector, signalling a move towards diversification. Other Japanese companies are also joining the crypto trend; for instance, gaming firm Gumi recently announced a significant Bitcoin giveaway worth $106,000 for its shareholders, showing that this digital revolution isn’t slowing down anytime soon.
