Binance dominates the crypto airdrop market with 94% share in 2024, earning $2.6 billion in rewards. User-friendly updates to its airdrop services are being implemented to enhance participation and education. Notably, Binance’s HODLer program has bolstered its leading position. Changpeng Zhao’s recent tweet has raised eyebrows while Bitget faces legal troubles, and Ripple confirms it won’t pursue an IPO in 2025.
Binance has become the powerhouse of the crypto airdrop market, taking an incredible 94% share in 2024. According to a recent report, this translates to a whopping $2.6 billion out of the total $2.7 billion awarded in airdrops this year. This dominance underscores how Binance has emerged as the primary platform for airdrop distribution.
To improve user experience, Binance is rolling out some significant updates to its airdrop services. Changes to the Launchpool and BNB Earn pages aim to make it easier for users to participate and understand the system. These updates are part of a larger initiative focused on rewarding users and providing education on how to make the most of their airdrop opportunities.
Jeff Li, Binance’s VP of Product, noted that the redesigned interfaces are designed to simplify the user engagement process with token launches. The new BNB page will include up-to-the-minute information on various airdrops, including those from Launchpool and the HODLer Airdrop program. Users can also enjoy trading fee discounts and VIP perks, not to mention a record of past rewards.
The HODLer airdrop program, introduced less than a year ago, has greatly contributed to Binance’s airdrop supremacy. This strategic position attracts new projects aiming to reward early supporters, solidifying Binance’s popularity among users.
These updates coincide with Binance’s efforts to tackle challenges identified in a recent internal review concerning airdrop distribution. The company aims to maintain its leading spot while fostering user trust and transparency. As the centralized exchange market shifts, Binance’s tweaks to its airdrop system could further cement its place at the forefront of the industry.
In a lighter moment, Changpeng Zhao, the former CEO of Binance, popularly known as CZ, recently sent ripples through the crypto space with a joking tweet saying, “Hope you bought the dip,” complete with a laughing emoji. Meanwhile, Bitget is set to take legal action following a significant exploit that has cost the exchange over $20 million, and Nike is embroiled in a new lawsuit from NFT and crypto asset buyers citing devastating financial losses. As for Ripple, they’ve officially quashed IPO rumours, clarifying that they won’t go public in 2025.
