Eric Trump has confirmed that cryptocurrency payments will be accepted for real estate transactions at Trump Tower Dubai, a $1 billion project. This move marks a significant shift for the Trump brand in the Middle East and indicates changing buyer trends towards crypto investments. The project aligns with Dubai’s growing reputation as a hub for crypto and luxury real estate, amidst broader acceptance of crypto payments in various sectors.
Eric Trump, Vice President of the Trump Organization, has officially confirmed that cryptocurrency payments will be accepted for real estate transactions at the upcoming Trump Tower Dubai. This $1 billion development, in partnership with London-listed Dar Global, exemplifies a significant strategic expansion for the Trump brand into the Middle Eastern market, making a notable statement regarding crypto asset utilisation in luxury real estate.
The ambitious project comprises a Trump-branded hotel, residential apartments, two ultra-luxurious penthouses priced at Dh75 million (approximately $20.4 million each), and a private clubhouse. Conveniently situated at the entrance to Downtown Dubai on Sheikh Zayed Road, it’s expected to reach completion in five years.
By allowing for crypto payments, Eric Trump indicates the company’s awareness of shifting consumer preferences. The Trump Organization is appealing to a new generation of investors who are keen on diversifying their portfolios with substantial assets like high-end real estate, especially those who are already involved in cryptocurrency.
Interestingly, this new acceptance of crypto in the Trump real estate venture also reinforces the family’s connection to the tech sphere. Former President Donald Trump, who once heavily criticised Bitcoin and cryptocurrencies, has surprisingly become a noted supporter of crypto, even taking steps during his administration to bolster the US’s position in crypto technologies.
This surge in crypto acceptance is part of a larger trend, as evidenced by the emerging crypto-friendly landscape of Dubai’s real estate sector. The emirate’s advantageous regulations and solid reputation continue to attract investment from various global markets, including Europe, Asia, and Africa.
Notably, Dubai recorded 111 property transactions amounting to over $10 million in just the first quarter of 2025, totalling around $1.9 billion. In a remarkable feat, the UAE also welcomed 7,200 new millionaires in 2024, bringing the total count of dollar millionaires in the nation to 130,500, as reported by Knight Frank.
This inclination towards cryptocurrency aligns with a broader trend of various traditional sectors merging with the crypto economy. For instance, earlier this year, Bahrain’s Bin Faqeeh became notable for accepting Bitcoin and Shiba Inu via Binance Pay for property purchases, following similar moves in real estate by firms like Condos.com and Pacaso.
Moreover, in a milestone for educational institutions, Lomond School in Scotland recently became the first school in the UK to accept Bitcoin for tuition fees, marking another stride for cryptocurrency in conventional industries.
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