KuCoin has launched the “Trust Project,” pledging $2 billion to enhance safety and transparency in the crypto industry. Coinciding with its expansion plans in Thailand and the EU, the initiative aims at regulatory compliance and user protection. CEO BC Wong stresses the importance of trust in fostering accountability within the digital asset market.
KuCoin has just rolled out a significant initiative called the “Trust Project,” committing a whopping $2 billion to enhance security and transparency within the cryptocurrency realm. This ambitious project is aimed at instilling accountability and fostering increased confidence in the often-turbulent digital asset market.
During the TOKEN2049 event in Dubai, BC Wong, the CEO of KuCoin, shared that this initiative intends to ensure the cryptocurrency sector meets global regulatory standards. He highlighted the essential task of bridging the trust gap within crypto, urging the need to build platforms that deserve recognition for their credibility and integrity.
Wong’s announcement was made amid a lively discussion with Oliver Stauber, the CEO for KuCoin in the European Union, emphasising their user-first approach as a key operational philosophy. The Trust Project plans to deliver on principles focused on responsible innovation and enhanced safety measures for users. Wong stated, “We’re directing resources where they count, toward building credibility, protecting our users, and securing the future of crypto.”
In other news, earlier this month, KuCoin unveiled its ambitions for expansion into Thailand with the launch of its newest platform, dubbed “KuCoin Thailand.” The platform is already operational, backed by a license from the Thai Securities and Exchange Commission, thus conforming to local regulations. This leap indicates KuCoin’s ongoing strategy to firmly establish itself in various markets.
Moreover, just a few months prior, in February 2025, the exchange revealed its intention to secure a MiCAR license in Austria. This reflects KuCoin’s aim to make its regulated crypto services available across a staggering 30 countries in the European Union and European Economic Area. Vienna has been selected as the new location for its EU headquarters, marking a significant development in its European expansion plans.
Clearly, KuCoin is in a period of rapid growth, linking regulatory compliance with bold market initiatives. Both users and analysts have a lot to watch for as KuCoin continues to unveil its plans across Asia and Europe. With these initiatives unfolding, it’s a noteworthy moment for anyone involved in the crypto market.
Disclaimer: Coinspeaker aims for unbiased reporting and timely information. This article is only for informational purposes and should not be construed as financial advice. Market conditions can shift quickly; thus, verifying the latest information through personal research is advised before making any investment decisions.
Rose, a crypto content writer, brings clarity to complex blockchain and cryptocurrency concepts, providing insightful analysis to help readers navigate this ever-evolving landscape.
