Michael Saylor’s Strategy (formerly MicroStrategy) has launched an ambitious $84 billion plan to increase its Bitcoin holdings, owning over half a million BTC currently. Despite reporting losses, investor sentiment remains positive and share prices have risen significantly. The company’s strategy continues to yield returns closely tied to Bitcoin’s price fluctuations, with plans for further acquisitions planned in the near future.
Michael Saylor’s bold Bitcoin strategy has stepped into the spotlight again, particularly following the latest developments from Strategy, formerly known as MicroStrategy. The company now boasts over half a million bitcoins, solidifying its position as a major player in the crypto landscape. What’s really grabbing attention is the ambitious $84 billion plan the firm has revealed to expand its Bitcoin holdings even further.
As of early May, Bitcoin prices are hovering around $97,000, which makes Strategy’s plans all the more crucial—not just for the sheer scale, but for how they’ll steer the company’s future direction. In the most recent earnings call, Strategy rolled out its ‘42/42 Plan’. This initiative is aimed at gathering $84 billion in capital across the next couple of years, with funds funnelled equally into equity and fixed-income options, all earmarked for Bitcoin acquisitions.
Recently, the company executed a $21 billion equity offering that enabled it to snag over 301,000 bitcoins, resulting in a notable 50% surge in its share price. Currently, as of April 28, 2025, Strategy is holding 553,555 BTC, with a total acquisition cost sitting at $37.9 billion—averaging out to about $68,459 per bitcoin. 2025 has so far been a remarkable year for the company, with 107,155 BTC acquired already, which is impressive given that we’re only four months in. Internal reports show a slightly lower average cost of $66,384.56 per bitcoin for the current year.
The latest purchases include 15,355 BTC bought at an average price of $92,737, costing Strategy around $1.42 billion. These aggressive moves have catapulted them to the position of the world’s second-largest institutional Bitcoin holder, right after BlackRock. The strategy behind his BTC-heavy balance sheet does not seem to be slowing, even though Strategy has reported five consecutive quarterly losses.
Interestingly, despite a reported unrealized loss of $5.9 billion for the first quarter of 2025, investor optimism persists. Shares have risen roughly 32% since the start of the year, outperforming the Nasdaq 100—a market index that has slipped nearly 6% during the same timeframe. Strategy’s market valuation has become increasingly tied to Bitcoin’s ups and downs, as the current BTC holdings have yielded a 13.7% return thus far in 2025, translating to a paper gain of $5.8 billion.
Notably, Strategy has upped its BTC yield target from 15% to 25%, with a goal set for $15 billion in profits by year-end. As it stands, the Bitcoin strategy is proving beneficial for the company, with its stock moving in tandem with recent Bitcoin upsurges. Currently, MSTR is up by 3.35%, trading at around $394.37, while Bitcoin remains at $96,500. We’ll be watching closely to see how this unfolds as 2025 progresses.
