Binance Dominates Airdrop Market with 94% Share as User Engagement Soars

Binance dominates the centralized cryptocurrency exchange market in 2025, controlling 94% of the airdrop share. Key initiatives contributed to user engagement, while it leads liquidity metrics in Bitcoin and maintains high standards in proof-of-reserves transparency.

Binance has reaffirmed its status as the leading player among centralized cryptocurrency exchanges as of 2025, capturing a staggering 94% of the airdrop market share. This comes after a notable period where it did not delist any tokens added during the years 2023 and 2024, a decision reflecting what industry analysts, particularly CryptoQuant, described as a “rigorous” listing strategy coupled with strong operational stability.

In terms of listing quality and rewards distribution, recent statistics show that Binance distributed upwards of $2.6 billion in airdrops across 2024. Initiatives like Launchpool and Megadrop have drawn in millions, ramping up user engagement while further entrenching Binance’s dominance in the token rewards arena. Heading into June 2025, projections suggest that Binance will maintain its lead in not just listing quality but also in reward distribution, solidifying its position as a reliable platform for those looking to invest in cryptocurrencies.

When we dig into liquidity, it’s clear Binance leads the pack here too. CoinGecko’s recent report underlines that Binance has the largest Bitcoin liquidity across all depth levels. The exchange boasts about $8 million in depth on both buying and selling sides within a +/- $100 range, easily outpacing competitors like Bitget and OKX. This gives Binance around 32% of the total BTC liquidity among the major exchanges.

Curiously, within a tighter +/- $10 range, Binance is unique in having over $1 million liquidity available on each side. Though Bitget has managed to overshadow Binance in terms of Ethereum liquidity within a +/- $2 range, the latter has bounced back at wider depths, holding onto a 25% liquidity share compared to its stronger 32% for Bitcoin. For XRP, the combined liquidity controlled by Binance, Bitget, and Coinbase reaches a substantial 67% within a +/- $0.02 range.

Looking at Solana markets, Binance commands around a 20% liquidity share at a +/- $1 range. Meanwhile, the liquidity mix for Dogecoin remains on par with that of Bitget, OKX, and Coinbase. Reportedly, Binance is also leading in proof-of-reserves transparency within the crypto exchange environment. The company consistently shows reserve coverage that’s above 100% and maintains a habit of publishing timely monthly PoR reports.

In contrast, OKX follows closely behind, also showcasing full capital backing while providing regular monthly updates. Unfortunately for Coinbase, it sits at the back of the pack having not released any PoR information at all, despite enjoying a sizable market position.

To sweeten the deal, Binance is currently offering a $600 welcome bonus for new users via a special CryptoPotato link (full details available). Additionally, there’s a limited-time offer for CryptoPotato readers at Bybit where new accounts can unlock a $500 free position on any crypto coin!