eToro’s Chief Blockchain Officer Omri Ross discusses the company’s innovative role in crypto trading, focusing on its upcoming IPO and user security. eToro enables social trading and copy trading, helping users interact and share insights. The platform prioritises security while expanding its cryptocurrency offerings and aims to engage young investors through education and a multi-asset approach. At the Paris Blockchain Week, Ross seeks collaborations to enhance eToro’s product offerings in the crypto space.
On the first day of the 2025 Paris Blockchain Week, Omri Ross, Chief Blockchain Officer at eToro, discussed the company’s future and confirmed its upcoming IPO despite current market challenges. The conversation addressed eToro’s innovative stance in the cryptocurrency exchange landscape, as well as its commitment to user security.
eToro has established itself as a pioneering player in the crypto market by creating a social trading network. Users engage through copy-trading and share insights about their portfolios. Ross noted that popular investors often interact with their followers, fostering closer connections and discussions about investment strategies. eToro enhances this experience through client events and educational offerings via the eToro Academy.
The platform supports over 100 cryptocurrencies, primarily focusing on significant market players. However, Ross explained the limited availability of stablecoins as eToro perceives itself as a financial institution. The company is actively exploring ways to expand its cryptocurrency offerings while ensuring user understanding and regulatory compliance.
Copy trading is a fundamental aspect of eToro’s strategy, allowing users to engage with and learn from seasoned traders. eToro also provides themed investment portfolios, such as those focused on DeFi and MetaMask, simplifying exposure to diverse sectors within the crypto industry. This transparency empowers retail investors to make informed decisions easily.
eToro operates as a multi-asset platform, providing users access to a plethora of asset classes in one convenient location. The introduction of the eToro money credit card in select regions further enhances customer usability, encouraging engagement with various products. Ross highlighted the increasing participation of Gen Z investors who closely monitor market trends via social networks, making eToro an appealing platform for their interests.
While education plays a role in user recruitment, eToro primarily aims to democratise access to financial markets, promoting transparency and simplicity. The long-term goal is to foster enduring relationships with customers, helping them navigate financial opportunities in a supportive environment.
Security is paramount for eToro. The company employs top security experts, including former secret service personnel, to protect user assets. Ross mentioned the “deep vault” system for client holdings, underscoring eToro’s commitment to maintaining trust and safeguarding funds. Continuous security measures are essential for the firm as they innovate within the sector.
eToro also considers B2B security solutions, collaborating with vendors with significant security expertise from secret services. Ross acknowledged the balance between personal asset control and inherent risks, advocating for their regulated framework that prioritises customer protection and trust.
At the Paris Blockchain Week, Ross aims to engage with various blockchain companies, learning about the latest innovations and exploring potential collaborations with crypto providers. His enthusiasm for blockchain technology underlines the importance of staying abreast of market developments and fostering partnerships.
For those interested in launching their cryptocurrency on eToro, initial engagement starts with a conversation with Ross or members of the trading committee. The regulated environment ensures thorough evaluation processes that may take longer compared to unregulated platforms, reflecting eToro’s commitment to client interests and safety.
