Why Crypto Brands Shouldn’t Hibernate During Market Downturns

As markets cool, it’s crucial for crypto brands to maintain a strong PR strategy. Contrary to belief, downturns offer valuable opportunities for brand visibility and credibility. With journalists searching for unique narratives during quieter periods, companies can position themselves as industry leaders. Focusing on strategic communication, even smaller news can stand out. Engaging with media now can prepare brands for the upcoming market upturn.

In the world of cryptocurrency, the common notion is to pull back on public relations efforts during market downturns. But this belief is quite misguided. While it’s true that product teams are often absorbed in development during those so-called crypto winters, these periods also present ripe opportunities for strengthening brand visibility and credibility. When the market finally heats up again, businesses that have maintained an active PR strategy will find themselves ahead of their competition.

Contrary to popular belief, engaging in PR during a downturn is not necessarily tone-deaf. Some argue that communications should be secondary to product focus, but in reality, visibility is crucial. It isn’t vanity—it’s a calculated strategy, especially when the market is quieter, making it easier to capture attention amidst less noise.

As crypto market movements slow, the same happens in newsrooms. Journalists are left with a bit more bandwidth and patience to explore narratives beyond mere price movements. There aren’t as many dramatic headlines surrounding Bitcoin or altcoins when those assets are lying dormant, presenting a chance for innovation and noteworthy projects to shine.

Interestingly, during bullish trends, even substantial funding rounds can go unnoticed due to their prevalence. For instance, one insider revealed that their outlet typically ignores funding news unless it exceeds $10 million—unless it’s a bear market, during which even a $1.4 million seed funding campaign, like that of Lyzi, can garner attention. It’s a chance for brands to show that they’re actively developing and engaging amidst market adversity.

Moreover, this quieter period can be a golden opportunity for experts in the field to make their voices heard. When industry chatter falters, journalists are actively looking for insights. This is the moment to position yourself as a thought leader. If a journalist comes calling, being prepared to deliver thoughtful commentary is crucial. Engaging a skilled PR firm can help illuminate your story, but you need to step into the spotlight confidently and seize the moment.

That said, don’t just throw out news pieces for the sake of it. Being strategic about timing is essential—consider holidays or major industry events that could overshadow your announcements. This isn’t a time to boast; instead, focus on building your reputation and digital presence through honest, engaging content in reliable crypto publications. Prospective users and investors will research you online; ensure that they find substance in what you present.

In conclusion, using PR effectively during market slowdowns isn’t merely about creating buzz, but rather about demonstrating real value and resilience. It’s about crafting a narrative that showcases your ability to endure the challenges of the market. Think twice before you go quiet during downturns—you might miss significant PR opportunities that can set you apart.

So, don’t wait for the next bullish wave. Make your mark when the field is open and less crowded, you could get important attention at a time when it matters most.